How to use this app pricing calculator
Enter your US base price, then search for a country or several countries separated by commas. You can also use the filters and sort by any column. The US stays at the top so you can compare each result with your starting price.
Each result shows a price in local currency, with its US dollar value underneath. Hover over a method heading or price to see what it means. On a phone, tap the information icon beside a heading or tap a price.
How the six app pricing methods work
Every method starts with your US price. The prices change because each method asks a different question about what that price means in another country.
Exchange rate
Your app keeps the same US dollar price everywhere. The number on the screen changes to the local currency, but the dollar value stays the same. What people earn and what everyday things cost do not affect this price.
Standard of living
This price moves with a country's broad living standard. If that measure is lower than in the US, the calculated app price is lower too. We use GDP per capita as a rough guide. It cannot tell us what a particular person earns or can afford.
Local prices (PPP)
This price follows the overall level of prices in a country, without using GDP per capita. Groceries are an easy way to picture the idea, but the World Bank measure covers a much wider range of goods and services across the economy. It does not tell us what any one person can afford.
Standard of living + local prices
This price considers a country's broad living standard and how far money goes there. Someone may have less money than a US shopper but pay less for things too. We use GDP per capita adjusted for prices across the economy, not just household shopping, to make that comparison.
Big Mac Index
This price moves with the local price of a Big Mac compared with its US price. A cheaper burger points to a lower app price in US dollar terms. One burger can tell a different story from the broad mix of prices used in PPP.
Standard of living + Big Mac Index
This combines a broad guide to living standards with the price of a Big Mac. Standard of living + local prices uses a wide range of prices across the economy. If a Big Mac is relatively expensive compared with that wider price picture, this method gives a lower result. If it is relatively cheap, the result is higher. Both comparisons start with the US. Topanda created this combination for the calculator.
Why do the prices change between methods?
Imagine two people. One earns more. The other earns less, but many things cost less where they live too. Shopping helps picture the difference, although our PPP data compares prices across the wider economy.
That is why Standard of living + local prices can be higher than Standard of living alone. Lower overall prices mean money goes further than the living standard comparison suggests. If prices are relatively higher, the combined price can be lower. If the two prices are close, local prices barely change the comparison.
The two combined methods can also disagree. One uses prices across the economy. The other uses the price of a Big Mac. If the burger is relatively expensive compared with the wider price picture, the Big Mac combination gives a lower result. If it is relatively cheap, the result is higher. Both comparisons are relative to the US. One burger may not represent prices across an entire economy.
Where the app pricing data comes from
The GDP per capita and purchasing power figures are for 2025 and come from the World Bank. The GDP per capita adjusted for local prices and PPP conversion factor for GDP support the two local price methods. This PPP measure compares prices across the economy, not only what households buy. Local currency amounts use an average of the seven most recent weekday exchange rates available from Frankfurter, including for the Israeli shekel. The calculator fetches those rates when you open the page. Frankfurter combines reference rates from central banks and other official sources. These are not live trading quotes. Currency codes follow Unicode CLDR.
Big Mac prices come from The Economist's official Big Mac Index data, dated July 2026. The Economist licenses data it generated under CC BY 4.0, as described in its repository. We use the source's Euro area price for euro-area countries and its country prices elsewhere, then calculate the app price comparisons ourselves. The 2025 economic figures and July 2026 Big Mac prices come from different periods. This tool is independent of The Economist and McDonald's.
Country and continent labels follow UN M49. The App Store region filter uses Apple's published Analytics region names. We map countries into those groups using UN geography because Apple does not publish a complete membership list on that page. The filter is a way to explore the table, not a claim about store availability.
What these calculated prices cannot tell you
These methods do not include app demand, conversion rates, taxes, subscription rules, or the price tiers available in a store. Some countries have GDP per capita data but no Big Mac survey price. Those countries stay in the table, with “Data unavailable” in the two Big Mac Index columns. Check the actual store price options before changing prices.